ACTIONABLE INSIGHTS

TO DRIVE STRATEGY AND

DELIVER RESULTS

what i do

I discover insights about your customers that will help you drive strategy in your organization. I address critical issues for your business growth, including: driving customer engagement, creating effective messaging, optimizing offerings, and exploring potential new opportunities. Whatever your needs, I turn survey research results into actionable insights to ensure that your biggest decisions are grounded in deep customer understanding.

PROCESS FOR CUSTOM RESEARCH STUDIES

I take a consultative, results-oriented approach. I’ll guide you through the strategic research process from start to end.

Free Consultation

I meet with you, ideally in-person, to learn about your organization’s questions, objectives, and challenges.

Research Design

Based on our consultation, I interpret your business needs into a custom survey research plan. I’ll send a proposal outlining our goals, survey methods, timing, and costs.

Project Management

I ensure the research is executed flawlessly. I oversee survey operations such as online programming, timing and project updates, and data quality control.

Final Report

I won’t dump pages and pages of data on you for you to wade through. I synthesize survey results and translate the data into a visually appealing report, with an eye toward relating the key findings back to your business objectives.

Presentation

I’ll walk through the final report with you, again ideally in-person, cutting through complex data to tell you a clear and simple story that inspires action. The report includes recommendations that you can immediately implement.

 

my story

I’ve always been fascinated by humans – their behaviors, opinions, experiences, etc. I’ve also always loved playing with numbers. Surveys are the perfect way for me to combine my interest in people and my quant skills. I love digging into the data to pull out a good story about what people are doing and why they’re doing it!

 

When I do a survey research project I’m part-artist, part-scientist, and part-businesswoman. As an artist I apply my creativity to all stages of the project (e.g. crafting survey questions, finding different ways to look at the data, visualizing key findings). As a scientist I use methods of survey question writing, sample design, and data processing that are proven to ensure high quality results. As a businesswoman I keep your business in mind throughout the entire project, purposely crafting the research to elicit knowledge that’s not just interesting, but can be used to impact your business decisions and bottom line.

 

I have a Bachelors Degree in Math and a Ph.D. in Sociology, where I was trained in quantitative research methods. I've worked at a market research agency called Harris Interactive, and in customer insights roles at the Vitamin Shoppe and at Saks Fifth Avenue. You can learn more about my experience here. In these roles, my research was used to fuel direction for strategic decisions across teams such as Marketing, Merchandising, Stores, and Digital. I became passionate about the power of research to help make smarter business decisions. However, throughout my previous roles, I noticed that market research agencies can be very expensive. Now, I’m excited to make professional research attainable for small to medium-sized businesses and organizations in my community.

 

study types

TYPES OF STUDIES TYPICALLY CONDUCTED

I offer various study types, which can be tailored or combined to suit your organization’s needs. The research is customized for each client. Studies can be repeated to track changes over time. Study topics can include:

Satisfaction

Assess satisfaction among customers, employees, members, patients, etc. Identify what drives satisfaction with specific aspects of your organization such as your in-store environment, digital experience, loyalty program, etc.

Marketing/Communication

Ensure that your communications convey the information and ideas you want, and will be seen by your customers. Measure customer media usage (e.g. paper, online, social) to identify the most effective communication platforms. Test ads or other marketing campaigns at the development stage (e.g. creative content, messaging, logos); or measure awareness after an ad is launched.

Profiling/Segmentation

Measure customer demographics, interests, and lifestyles in order to divide customers into segments that have similar traits. Make your marketing efforts more efficient by tailoring marketing messages to best resonate with each segment.

Shopper Insights/Decision Journey

Take a walk in your customers’ shoes. Map out interactions with your brand before, during, and after a purchase (e.g. getting a promotional email, reading reviews, visiting your website/store, making a return). Understand customer mindset and any obstacles faced at each stage, to smooth out the process where necessary.

Product/Services

Identify ways to optimize your product/service offerings. Assess customers’ satisfaction with your current offerings, their appetite for new products/services, and what they would expect to pay.

Brand Strength

Evaluate your brand’s reputation and associations that consumers have with your brand. Gauge how customers perceive your brand’s strengths and weaknesses, and how these strengths and weaknesses compare to those of your competitors.

Acquisition/Retention

Determine what’s most important for acquiring new customers and regaining lapsed customers. Gauge prospective customer awareness/interest. Understand why lapsed customers have left and what would influence them to return.

Special Events

Strategically plan and market special events by pinpointing top attendance motivations and expectations. Afterwards, measure attendees’ satisfaction as well as how effectively the event strengthened engagement with your brand.

 
 

clients

“Cynthia delivered insights that surpassed our expectations. Her research helped us make important decisions for the company that will impact the bottom line and set us on the road to success. We had some ideas about changes we should make but were hesitant to implement them; however, Cynthia’s findings confirmed our theories and also gave us a better understanding of our clients' needs. We instantly actioned many of her findings and I am happy to report – it’s all working. Having Cynthia was an invaluable asset to the growth of our business.”

“Cynthia delivered insights that surpassed our expectations. Her research helped us make important decisions for the company that will impact the bottom line and set us on the road to success. We had some ideas about changes we should make but were hesitant to implement them; however, Cynthia’s findings confirmed our theories and also gave us a better understanding of our clients' needs. We instantly actioned many of her findings and I am happy to report – it’s all working. Having Cynthia was an invaluable asset to the growth of our business.”

Julie Insogna-Jarrett, Partner at Prime Cycle

 

contact me

I'd love to hear from you and answer any questions you may have.

Phone

Address

Hoboken, New Jersey

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